Friday, July 13, 2012

The Morning Pages: 07-13-12

Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand.”
—George Orwell

Writer's Digest - Money Is All that Matters in Marketing: "As a consultant and author, I’ve found that marketing represents the fast-lane to making more money. If you develop a good product or service, promote it to the right audience, and empower them to spread word of mouth, you can be rolling in dough before you know it. But, new technology seems to be acting like a strange pied piper luring people away from this business reality. Social media is causing too many authors to let their marketing efforts get hijacked by numbers and measures that are inferior to money."

Publishing Perspectives - iDreambooks Promises "Rotten Tomatoes-like" Site for Books: " promises to collate reviews from 'reputable sources,' thus helping readers make the correct purchasing decisions. Just as Rotten Tomatoes has its fresh/rotten rating, so iDreambooks has its equivalent, a 'must read' which occurs when a book scores at least 70% positive reviews on the Readometer. Simha defines 'reputable sources' as 'All the major papers and magazines — The New York Times, Washington Post and so on. We accept new magazines also, but they need to have been around for at least one year. On our site we have the criteria we use to define professional critics.'"

David Farland - Avoiding Cliché Openings: "In this past quarter, I came upon nine stories in a row where characters were opening their eyes and wondering where they were, who they were, and in some cases what they were. The tenth story skipped, and then I got four more. Unfortunately for the authors, I probably didn’t give those stories a fair shake. Literally, I saw a hundred of those openings in one quarter. In the same way, if you wrote a story about teens taking a journey to the center of the earth, that probably didn’t get you far, either."

Forbes - What Is the Future of Publishing?: "I get questions all the time from prospective authors who wonder whether it’s worth it to publish in the traditional way at all.  The quick answer is, for speakers it’s still important, for now.  For everyone else, it depends.  But everyone wants to know, where’s the book business headed?  Who’s going to survive, and what will the terrain look like when the battle is over?"

New Wave Authors - How the Kindle and KDP Helped Me Save My Little Girl: "You’ve probably heard from a lot of indie writers about the freedom that self-publishing in general or KDP in particular has afforded them. That’s all true for me, too. But what I will always remember most about my publishing experience in the winter of 2011-2012 was the surreal experience of receiving—on the same day—a packet of medical bills that scared me half to death and a royalty check that erased them."

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